Salesforce is one of the most trusted tools for managing business data. Many companies keep customer data, opportunities, and revenue forecasting inside Salesforce. But commerce – the part where payments are handled – often happens on other platforms like Shopify, WooCommerce, or Magento.
These external platforms are popular for selling, but they bring challenges for Salesforce teams. Data may not sync on time, reports may look wrong, and multiple connectors or middleware systems keep piling up. In the long run, running commerce outside Salesforce often creates more work than it saves.
Here are four main reasons why keeping commerce inside Salesforce is becoming essential for admins, architects, and consultants.
1. Integration Costs Are High
Connecting external commerce platforms to Salesforce is expensive. Integrations touch many areas, including orders, pricing, payments, promotions, and customer information.
Companies spend millions each year to manage these integrations. Problems often occur:
- Orders stuck in queues
- Pricebooks failing to update
- IT teams overloaded while sales and service teams wait
Keeping commerce inside Salesforce removes these issues. Data stays updated in real time where it is needed. Admins face fewer sync problems, consultants deliver faster, and businesses save time and money.
2. Compliance Is Simpler
Payments are sensitive and highly regulated. When they sit outside Salesforce, compliance becomes harder:
- PCI compliance scope increases
- Security audits take longer and cost more
- Every third-party system adds risk
Native commerce keeps payment data within Salesforce’s security model. Audits become simpler and risk is reduced. For IT leaders and architects, this is one less system to monitor and protect.
3. Revenue Signals Are Faster
Salesforce teams know abandoned carts can cost money. When commerce happens outside Salesforce, signals about abandoned carts or missed revenue often arrive too late.
- Marketing Cloud cannot trigger campaigns instantly
- Flows cannot nudge customers on time
- Executives see outdated dashboards
Native commerce allows real-time recovery journeys. Dashboards show live revenue. RevOps teams can trust the numbers. Fewer opportunities are lost because the business reacts quickly to customer activity.
4. ROI Is Clearer
When leadership asks, “What is the ROI?” native commerce provides a clear answer.
- Lower total cost: no expensive middleware contracts
- Predictable pricing: subscription-based, not revenue-share
- Faster go-lives: no integration delays
As subscription and membership commerce grow, having all data in Salesforce prepares companies for AI-powered personalization, churn prevention, and upsell automation. Native commerce makes both current ROI and future growth possible.
Key Takeaways for Salesforce Teams
This is not about replacing every external commerce platform immediately. The bigger question is: why should the main system for revenue not handle the transaction itself?
- Admins get fewer problems and tickets
- Architects can design simpler systems
- Leadership sees cost savings and future-ready processes
Native commerce simplifies operations, improves efficiency, and reduces overhead. It also positions companies for AI-driven growth and better revenue management.
Example: Storefronts by Ardn Cloud Solutions
One real example of native commerce is Storefronts by Ardn Cloud Solutions:
- 100% built on Salesforce
- Supports products, memberships, subscriptions, and events
- Predictable subscription pricing with no revenue-share
- Quick deployment in as little as 72 hours
This shows that commerce inside Salesforce is practical, safe, and cost-effective. It is not just theory but a working solution.
Conclusion
The old model of running commerce outside Salesforce worked in the past when integration costs were manageable. Today, it creates delays, risks, and unnecessary work.
Native commerce offers a simpler, secure, and more efficient path. Salesforce teams can reduce overhead, recover more revenue, and prepare for AI-powered growth. Keeping commerce inside Salesforce is one of the clearest ways to improve business operations and future-proof revenue management.
FAQs
Q1. Why should businesses keep commerce inside Salesforce?
It reduces integration costs, improves data accuracy, and makes revenue tracking simpler.
Q2. How does native commerce help with compliance?
Payment data stays within Salesforce’s security model, making audits easier and reducing risk.
Q3. Can revenue signals be tracked faster with native commerce?
Yes, dashboards update in real time, helping teams act quickly on abandoned carts or missed sales.
Q4. Is ROI easier to measure with native commerce?
Yes, businesses can track cost savings, revenue, and growth clearly without relying on external systems.Q5. Are native commerce solutions ready to deploy in Salesforce?
Yes, tools like Storefronts by Arden Cloud Solutions allow fast deployment with subscription and membership support.