Dreamforce 2026 is set to take place from September 15–17, 2026, at Moscone Center in San Francisco, bringing Salesforce customers, developers, administrators, partners, business leaders, and technology professionals together for three days of learning, networking, product announcements, and hands-on experiences.
This year’s event comes at an important time for Salesforce, with Agentforce, artificial intelligence, data, automation, and the agentic enterprise playing a major role in the platform’s current direction.
Whether you’re traveling to San Francisco for the first time, attending Dreamforce with your team, or planning to follow the event online through Salesforce+, this guide covers the practical details you need to know before Dreamforce 2026 begins.
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Dreamforce 2026 at a Glance
If you’re planning your trip, these are the key Dreamforce 2026 details to know first:
| Detail | Dreamforce 2026 Information |
|---|---|
| Event Dates | September 15–17, 2026 |
| Location | Moscone Center, San Francisco, California |
| Full Conference Pass | $2,299 |
| Group Registration | $999 per person for 3+ attendees |
| Virtual Access | Free through Salesforce+ |
| Official Hotel Block | Currently sold out |
| Trailblazer Bootcamp | September 12–14, 2026 |
| Trailblazer Bootcamp Price | $1,499 |
| Dreamfest Performers | Usher and Gwen Stefani |
| Major Topics | Agentforce, AI, Data 360, automation, agentic enterprise |
Salesforce currently lists the Full Conference Pass at $2,299, while teams registering three or more people can access the $999-per-person group rate.
When Is Dreamforce 2026?
Dreamforce 2026 takes place from September 15 to September 17, 2026, at Moscone Center in San Francisco.
The three-day conference brings together Salesforce professionals and business teams for keynotes, product announcements, breakout sessions, theater presentations, workshops, networking, customer stories, and hands-on experiences.
For first-time attendees, the size of the event can be a little overwhelming. There can be multiple sessions, demonstrations, and networking opportunities happening at the same time, so building a focused agenda before you arrive is one of the easiest ways to get more value from the conference.
If you’re traveling to San Francisco specifically for Dreamforce, it also helps to leave some space in your schedule. You may discover a product demonstration, customer session, or networking opportunity that wasn’t part of your original plan.
Where Is Dreamforce 2026 Being Held?
Dreamforce 2026 will be held at Moscone Center in San Francisco, California.
The Moscone campus provides the central location for the conference, while additional Dreamforce-related activities and networking events can take place throughout the surrounding downtown area.
When planning your accommodation, consider your daily walking distance to the venue as well as public transportation. A hotel that looks inexpensive on paper may become less attractive if you need a long commute every morning and evening.
Dreamforce 2026 Registration and Pricing
One of the biggest questions for attendees is simple: How much does Dreamforce 2026 cost?
At the current stage of registration, Salesforce lists the Full Conference Pass at $2,299. Teams registering three or more attendees can use the group registration option at $999 per person.
Earlier promotional registration tiers are no longer available, so current attendees should plan around the prices that are presently listed rather than assuming early-bird pricing is still open.
Dreamforce 2026 Pricing
| Registration Option | Current Price | Best For |
|---|---|---|
| Full Conference Pass | $2,299 | Individual in-person attendees |
| Group Registration | $999/person | Teams of 3 or more |
| Salesforce+ | Free | Virtual attendees |
| Trailblazer Bootcamp | $1,499 | Intensive pre-event training |
The Trailblazer Bootcamp is a separate three-day learning experience scheduled for September 12–14, 2026, immediately before the main Dreamforce conference.
If your company is sending several employees, check the group-registration option before purchasing individual passes. The difference can be significant when you’re budgeting for an entire team.
How to Register for Dreamforce 2026
The registration process can be approached in a few simple steps:
- Sign in to or create your Salesforce Trailblazer account.
- Select the appropriate Dreamforce registration option.
- Use group registration if three or more members of your team are attending.
- Complete the required registration details.
- Arrange your travel and accommodation.
- Start building your event agenda.
A Trailblazer account also connects users with Salesforce experiences such as Trailhead and the Trailblazer Community, making it useful beyond event registration.
Dreamforce 2026 Hotels: What Attendees Need to Know
If you haven’t booked your hotel yet, this is an important point:
The official Dreamforce 2026 hotel block is currently sold out.
Salesforce is directing attendees toward aRes, its trusted third-party hotel booking partner, for additional hotel options.
That doesn’t mean you have to stay immediately next to Moscone Center. If you’re still searching for accommodation, look at hotels with convenient public transportation or a reasonable commute to the venue.
Before booking, compare:
- Distance from Moscone Center
- Public transportation access
- Total nightly price
- Cancellation policy
- Additional hotel fees
- Check-in and check-out times
- Availability for September 15–17
A hotel farther from the conference can sometimes work well if transportation is convenient. However, remember to calculate the total trip cost, not just the nightly room rate.
What’s Included in the Dreamforce 2026 Pass?
The Full Conference Pass provides access to much more than the main keynote.
Salesforce lists conference experiences including:
- Keynotes
- Breakout sessions
- Theater sessions
- Hands-on workshops
- Roundtable discussions
- Networking opportunities
- Welcome Reception
- Dreamfest
- Food and refreshments
For Salesforce professionals, the hands-on sessions and customer experiences can be particularly useful because they provide practical context around products and capabilities that may be introduced during major announcements.
Instead of trying to attend every session, identify the topics that matter most to your role or business before the conference begins.
What Can You Expect From Dreamforce 2026?
AI is expected to be one of the central themes of Dreamforce 2026, particularly around Agentforce, Data 360, automation, AI-powered customer experiences, and the agentic enterprise.
Current Salesforce programming highlights areas such as:
- Agentforce
- Agentforce Builder
- Agentforce Voice
- Data 360
- AI strategy
- Secure AI
- Multi-agent systems
- Salesforce and Slack
- Customer experiences
- Product demonstrations
- Hands-on AI learning
For organizations evaluating Salesforce AI, Dreamforce can be a useful opportunity to understand not just what Salesforce is launching, but how those capabilities could fit into an existing CRM environment.
For example, teams already working on Salesforce data quality or governance may want to evaluate how new AI capabilities depend on the quality and accessibility of their underlying data.
If you’re interested in this area, iBirds’ existing guide on Salesforce data quality can provide useful background before evaluating new AI capabilities.
Similarly, businesses exploring AI adoption can review the Salesforce AI implementation services available from iBirds when moving from AI experimentation toward implementation.
How to Build Your Dreamforce 2026 Agenda
Dreamforce has too much content for one attendee to cover everything.
A better strategy is to divide your sessions into three groups:
Must Attend
Choose sessions directly connected to your role, current Salesforce projects, or business priorities.
Worth Attending
These can include sessions about technologies you’re considering for future adoption.
Optional
Interesting sessions that don’t directly connect to your immediate priorities.
This approach gives you a structured agenda while still leaving room for unexpected opportunities.
If you’re attending as a Salesforce administrator, developer, consultant, or technical team member, you can also connect your Dreamforce learning with topics such as Salesforce Flow, release management, security, and org optimization.
For example, iBirds’ guide to Salesforce Flow approvals can be useful background if workflow automation is part of your conference goals.
Dreamforce 2026 Dreamfest: Usher and Gwen Stefani
Dreamfest is one of the most anticipated entertainment experiences associated with Dreamforce.
For Dreamforce 2026, Usher and Gwen Stefani are scheduled to perform at Dreamfest. Salesforce also describes Dreamfest as an event supporting UCSF Benioff Children’s Hospitals.
The Full Conference Pass includes Dreamfest, making it part of the overall conference experience rather than something that requires a separate standard conference registration.
If you plan to attend, keep your evening schedule flexible. Dreamforce week can include partner gatherings, networking events, and other activities, so deciding which events matter most will help you avoid an overloaded schedule.
Dreamforce 2026 Networking and Partner Events
Networking is another major reason companies attend Dreamforce.
You can meet:
- Salesforce customers
- Salesforce employees
- Developers
- Administrators
- Consultants
- Salesforce partners
- Technology providers
- Business leaders
- Industry professionals
The most useful networking conversations usually start with a specific topic rather than a generic sales pitch.
Before the event, prepare a short introduction that explains:
Who you are → What your company does → How you use Salesforce → What you’re currently trying to improve.
That gives people a natural reason to continue the conversation.
If you’re specifically attending to evaluate Salesforce integrations, it may also help to understand your current integration architecture before meeting potential partners. iBirds’ guide to Salesforce integration can be a useful starting point.
Can You Attend Dreamforce 2026 Online for Free?
Yes.
Salesforce+ provides free virtual access to Dreamforce 2026.
Salesforce says the virtual experience includes keynotes, expert-led sessions, virtual hands-on training, and product demonstrations.
Virtual attendance can be especially useful for professionals who cannot travel to San Francisco or whose companies don’t have the budget for flights and accommodation.
You won’t get the same face-to-face networking experience as an in-person attendee, but Salesforce+ allows you to follow many of the major announcements and learning opportunities without paying for an in-person conference pass.
A First-Timer’s Checklist for Dreamforce 2026
If this is your first Dreamforce, a little preparation can make the experience much easier.
1. Define Your Goals
Before you arrive, decide what you want to accomplish.
Your goals might include:
- Understanding Agentforce
- Evaluating a Salesforce product
- Learning implementation best practices
- Meeting potential Salesforce partners
- Learning from other Salesforce customers
- Exploring AI use cases
- Planning your Salesforce roadmap
Two or three clear goals are usually more useful than a huge list.
2. Build Your Agenda Early
Don’t wait until you’re standing inside Moscone Center to decide what you want to attend.
Save your priority sessions first and then build the rest of your schedule around them.
3. Leave Time for Demos
Don’t fill every minute with presentations.
Product demonstrations and conversations with experts can sometimes answer practical questions that a 45-minute presentation cannot.
4. Wear Comfortable Shoes
Dreamforce involves a lot of movement.
Comfort matters more than looking like you’re heading to a formal office meeting.
5. Carry a Portable Charger
Your phone may be used constantly for schedules, communication, maps, photos, and event information.
A portable charger is worth carrying.
6. Don’t Overbook Your Evenings
Three conference days combined with networking events can become exhausting.
Choose the evening events that are genuinely valuable and give yourself enough time to rest.
How to Turn Dreamforce 2026 Ideas Into Salesforce Action
Attending Dreamforce is only the beginning.
The bigger question for many businesses is what happens after the conference.
A keynote announcement may introduce an exciting new capability, but adopting it successfully can require changes to Salesforce configuration, data, integrations, automation, security, and business processes.
That’s where a practical implementation roadmap becomes important.
Evaluate Your Salesforce Roadmap
After Dreamforce, businesses can identify which announcements actually matter to their organization.
With Salesforce Consulting Services, teams can assess their current Salesforce environment, prioritize opportunities, and turn conference ideas into a practical roadmap.
Prepare Your Salesforce Environment
Before adopting new capabilities, organizations may need to review their existing Salesforce configuration, integrations, data, and processes.
Salesforce Implementation Services can help businesses plan and implement Salesforce solutions based on their operational and technical requirements.
Connect New AI Capabilities With Your Existing Systems
AI initiatives are rarely isolated.
They may depend on CRM data, integrations, automation, security, and other business systems. If you’re considering broader Salesforce integration work after Dreamforce, Salesforce Integration Services can help connect Salesforce with the systems your organization already relies on.
Keep Your Salesforce Org Running Smoothly
The work doesn’t stop after implementation.
Teams may need ongoing configuration, troubleshooting, optimization, and support as new Salesforce capabilities are introduced.
Salesforce Support Services can help organizations maintain and improve their Salesforce environment after Dreamforce.
What Should You Do After Dreamforce 2026?
The best conference experience doesn’t end when the event closes.
Within a few days of returning home, review your notes and divide everything you learned into three categories:
| Category | What to Do |
|---|---|
| Act Now | Identify ideas that can immediately improve your Salesforce environment |
| Evaluate | Research products or features that need further testing |
| Watch | Keep an eye on announcements that aren’t ready for your organization yet |
This prevents your Dreamforce notes from becoming a collection of interesting ideas that never turn into action.
If your team discovers that its existing Salesforce architecture needs improvement before adopting new capabilities, an org analysis and optimization approach can help identify technical and operational priorities.
Final Thoughts
Dreamforce 2026 takes place September 15–17 at Moscone Center in San Francisco, with free virtual access available through Salesforce+.
The current Full Conference Pass is $2,299, while teams registering three or more people can use the $999-per-person group rate. The official Dreamforce hotel block is currently sold out, so attendees who still need accommodation should explore the alternatives recommended by Salesforce.
With Agentforce, AI, Data 360, automation, hands-on learning, networking, and Dreamfest featuring Usher and Gwen Stefani, there is plenty to explore at this year’s event.
But you don’t need to experience everything.
Set clear goals, build a focused agenda, make time for useful conversations, and most importantly, decide what you want to do with the information you bring back to your organization.
That’s how you turn Dreamforce 2026 from a three-day conference into something that actually improves your Salesforce strategy.
FAQs
1. When is Dreamforce 2026?
Dreamforce 2026 takes place from September 15–17, 2026, at Moscone Center in San Francisco, California. Salesforce is also providing a virtual experience through Salesforce+.
2. How much does Dreamforce 2026 cost?
The current Full Conference Pass costs $2,299. Groups of three or more can register at $999 per person.
3. Is Dreamforce 2026 free?
In-person attendance requires a paid conference registration, but Dreamforce 2026 can be watched online for free through Salesforce+.
4. Where is Dreamforce 2026 held?
Dreamforce 2026 is being held at Moscone Center in San Francisco, California.
5. Is the Dreamforce 2026 hotel block sold out?
Yes. Salesforce currently states that its official Dreamforce hotel block is sold out and directs attendees toward aRes for additional hotel options.
6. Who is performing at Dreamfest 2026?
Usher and Gwen Stefani are scheduled to perform at Dreamfest 2026. Salesforce also describes Dreamfest as supporting UCSF Benioff Children’s Hospitals.
7. What’s included in the Dreamforce 2026 conference pass?
The Full Conference Pass includes access to keynotes, breakout sessions, theater sessions, hands-on workshops, roundtable discussions, networking opportunities, the Welcome Reception, Dreamfest, and food and refreshments.
8. What is Trailblazer Bootcamp at Dreamforce 2026?
Trailblazer Bootcamp is a separate three-day intensive learning experience scheduled for September 12–14, 2026, before the main Dreamforce conference. The current listed price is $1,499.
9. Can I attend Dreamforce 2026 virtually?
Yes. Salesforce+ provides free virtual access to Dreamforce content, including keynotes, expert-led sessions, virtual hands-on training, and product demonstrations.
10. What should first-time Dreamforce attendees do?
First-time attendees should define their goals, build their agenda early, prioritize important sessions, leave time for demonstrations and networking, wear comfortable shoes, and carry a portable charger.
11. What are the main topics at Dreamforce 2026?
Major topics include Agentforce, artificial intelligence, Data 360, automation, AI-powered customer experiences, and the agentic enterprise, along with Salesforce products, customer stories, and hands-on learning.
12. How can businesses use Dreamforce 2026 insights?
Businesses can review new Salesforce announcements, identify relevant use cases, assess their current Salesforce environment, and create a roadmap for implementation, integration, optimization, or AI adoption.