VMware Case Studies

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About VMware

VMware LLC (now Broadcom) is a leading American cloud computing and virtualization technology company headquartered in Palo Alto, California. VMware pioneered the virtualization of the x86 architecture and has played a significant role in transforming IT infrastructure for enterprises worldwide.

Challenges in VMware Marketplace and
Vendor Management

VMware operates a Marketplace portal where vendors can request and purchase different product licenses. The company required a streamlined and efficient vendor onboarding process to improve user experience and operational efficiency. Additionally, they needed ongoing support and management of their sales, community, and service cloud environments, along with their external portal.

  • Complex and time-consuming vendor onboarding process, leading to delays in vendor activation and potential drop-offs.
  • Lack of integration between the Marketplace portal and VMware’s Salesforce backend, causing manual data entry and increased risk of errors.
  • Inconsistent and non-intuitive user experience on the external portal, reducing vendor satisfaction and engagement.
  • Scalability concerns with the existing systems, limiting the ability to handle a growing number of vendors efficiently.
  • High dependency on manual processes for support and issue resolution, resulting in slower response times and reduced service quality.
  • Challenges in maintaining and updating the external portal, impacting its performance, security, and user experience over time.

Implementation by iBirds

iBirds played a crucial role in implementing VMware’s vendor onboarding process. The project was divided into the following key components:

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Vendor Onboarding Implementation:

  • Developed a multi-step onboarding wizard on the Marketplace portal to facilitate a seamless onboarding experience for vendors.
  • Integrated the onboarding process with VMware’s backend system, which was built on Salesforce, ensuring smooth data flow and automation.

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Development & Execution:

  • The project was executed over a span of one year with a dedicated team.
  • Leveraged full-stack development to design and optimize the external portal for vendor interactions.

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Ongoing Support & Maintenance:

  • After successful implementation, iBirds managed VMware’s support system for 3-4 years.
  • Provided continuous enhancements and troubleshooting for the sales cloud, community cloud, and service cloud environments.
  • Ensured smooth operation and scalability of the external portal through proactive maintenance and updates.

Technologies used in the implementations

  • Salesforce: Managed backend operations including sales, community, and service cloud implementations.
  • Full-Stack Development: Built a robust external portal to enhance user experience and efficiency.
  • Marketplace Integration: Ensured seamless connection between vendors and VMware’s product licensing system.
Technologies used in the implementations

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